Acknowledged learner driver expert joins DriveTech

1 July 2008

In a bold move, the UK’s leading driving education specialist, DriveTech (UK) plc, has secured the services of the Fleet & Strategic Projects Manager at the AA Driving School, Steve Fothergill.

Steve, who joins DriveTech today, has spent some 34 years with the AA, the past 18 directly involved in the Driving School itself, and was instrumental in the creation of what has become one of the best known motoring-related brands seen on British roads. At DriveTech he hopes to do the same, as the Berkshire-based company enters the retail market for the first time with its innovative DriveTech Advantage learner driver brand.

Steve will be heading up the new Advantage division of DriveTech, one which hopes to set the agenda for the novice driver training of the future. “People who change jobs often refer to the challenge that is ahead of them in their new role but it is never more true than in my case” says Steve. “Although I am very familiar with all aspects of the learner driver world, DriveTech really is going to turn the industry on its head. Watch this space!”

Chris Howell, DriveTech’s chairman said:”I’m proud that DriveTech has the conviction, resources and expertise to create what could be the blueprint for the learner driver curriculum of the future. I can think of no better person to guide us through this exciting new phase of our development than Steve Fothergill.”

Steve Fothergill lives in Newbury, Berkshire.

The DriveTech Advantage programme will be launching regionally in the autumn, prior to further expansion in 2009.

Further information about all the DriveTech brands please refer to www.drivetech.co.uk

For further information, members of the media should contact
Steve Johnson on direct line +44 (0)1789 414700, mobile +44 (0)7894 621134 or on steve.johnson@drivetech.co.uk

Editor's Notes

DriveTech (UK) plc is one of the UK’s leading providers of road risk management, driver assessment and education. We work both with organisations whose employees ‘drive for work’ and with members of the public, who are offered education as an alternative to prosecution by the police.

DriveTech’s vision is ‘working together to eliminate road death and serious injuries’ by providing the most effective and innovative solutions, using education and technology, to minimise risk for all road users.

DriveTech (UK) has won the Institute of Transport Management’s (ITM) ‘Fleet Award for Driver Training’ in 2001, 2002, 2003 and 2004 and the ‘European Driver Safety Specialist’ award in 2005. In September 2007, it was named the ITM’s ‘UK Driver Training Solutions Specialist’ for making ‘the most significant impact upon the Driver Training and Safety sector over the past decade’

In 2007, DriveTech (UK) won the South England and South Wales regional award of the Bank of Scotland Corporate ‘Entrepreneur of the Year’ of up to £5m, interest-free funding and was runner-up in the national Grand Finale. In addition, the company was named runner-up in the 2007 Thames Valley ‘Business of the Year’ award.