Nick Barley appointed new non-executive director at DriveTech (UK) plc

8th October 2007

The board of DriveTech (UK) plc has now confirmed the appointment of Nick Barley as a non-executive director with special responsibility for strategic planning and innovation.

Nick is Vice President of Marketing, Europe, Middle East and Africa (EMEA) for Computer Associates (CA), with responsibility for all direct and indirect marketing throughout the region. Prior to joining CA, Nick spent five years at Microsoft Ltd. as Chief Marketing Officer and seven years as Vice president, Oracle Corporation.

Commenting on his appointment, Nick said “I’m delighted that I can bring my experience to an up-and-coming company that is a true leading light in the area of driving risk management and education. I’m convinced we can build on this success, making DriveTech the pre-eminent driving force in this sector. The opportunities are vast and I see my role as both bringing new ideas to the table and also helping DriveTech fulfil its true potential”.

Chris Howell, Chairman of DriveTech (UK) plc said, “I am delighted that Nick has joined us, bringing a wealth of experience and ability into the company and also demonstrating that DriveTech can attract the best in the business. Nick’s dynamism and drive is a real asset to the company as we work towards our vision of eliminating death and injury on our roads.”

Prior to his senior positions at CA and Microsoft, Nick’s background covers sales, marketing and consulting roles, in both B2B and B2C market sectors. Nick has a Bachelor of Arts honours (BA Hons) degree in Economics, and a Master of Science (MSc) degree in Economic and Regional Planning from the University of Reading. He is also a Fellow of the Chartered Institute of Marketing.

DriveTech (UK) company overview

DriveTech (UK) plc is one of the UK’s leading providers of road risk management and driver assessment & education. We work both with organisations whose employees ‘drive for work’ and with members of the public who are offered education, as an alternative to prosecution, by the police.

DriveTech’s vision is ‘working together to eliminate road death and serious injuries’ by providing the most effective and innovative solutions, using education and technology, to minimise risk for all road users.

DriveTech's goal is to significantly improve driver ABC - Attitude, Behaviour and Competence. This not only reduces a driver’s personal exposure to risk while driving but can also reduce an organisation's overall vehicle business costs and support corporate 'duty of care' requirements.

DriveTech (UK) has won the Institute of Transport Management's (ITM) 'Fleet Award for Driver Training' in 2001, 2002, 2003 and 2004 and the 'European Driver Safety Specialist' award in 2005. In September 2007, it was named the ITM’s ‘UK Driver Training Solutions Specialist’ for making ‘the most significant impact upon the Driver Training and Safety sector over the past decade’.

DriveTech (UK) can be contacted via tellmemore@drivetech.co.uk, telephone 01344 467271or via its website at www.drivetech.co.uk