A new look for well known fleet brand

29 April 2008

Visitors to stand M67 at the Fleet Business Show (Business Design Centre, Islington, London, april 29 and 30) will be the very first to see the new corporate image of leading UK drive risk management company DriveTech (UK) plc.

Apart from a more modern, streamlined group logo the company now has defined business strands identified by their own individual names and logos. All products and services for fleet customers will be delivered under the striking DriveTech fleetsafe brand.

“The original company logo has served us well for 18 years but it was time for subtle updating”, says Chairman Chris Howell. “We believe that the new group logo, together with the logos of its individual business units, will signal our growth, dynamism and innovation.

“The new fleetsafe identity in particular demonstrates our continued commitment to this important commercial sector. It is, after all, where DriveTech forged its reputation and continues to represent our core business activity.

Further information about DriveTech can be obtained from www.drivetech.co.uk.

Editor's Notes

DriveTech (UK) plc is one of the UK’s leading providers of road risk management, driver assessment and education. We work both with organisations whose employees ‘drive for work’ and with members of the public, who are offered education as an alternative to prosecution by the police.

DriveTech’s vision is ‘working together to eliminate road death and serious injuries’ by providing the most effective and innovative solutions, using education and technology, to minimise risk for all road users.

DriveTech (UK) has won the Institute of Transport Management’s (ITM) ‘Fleet Award for Driver Training’ in 2001, 2002, 2003 and 2004 and the ‘European Driver Safety Specialist’ award in 2005. In September 2007, it was named the ITM’s ‘UK Driver Training Solutions Specialist’ for making ‘the most significant impact upon the Driver Training and Safety sector over the past decade’

In 2007, DriveTech (UK) won the South England and South Wales regional award of the Bank of Scotland Corporate ‘Entrepreneur of the Year’ of up to £5m, interest-free funding and was runner-up in the national Grand Finale. In addition, the company was named runner-up in the 2007 Thames Valley ‘Business of the Year’ award.

For further information, members of the media should contact Steve Johnson on direct line +44 (0)1789 414700, mobile +44 (0) 7894 621134 or on steve.johnson@drivetech.co.uk