10,000 school kids got the safe driving message

28 November 2008

Crowthorne-based driving experts DriveTech once again supported the ‘Safe Drive Stay Alive’ road safety Roadshow, which took place at a variety of Thames Valley venues a few weeks ago. As a Platinum sponsor of the events, the company helped bring a serious road safety message to the most vulnerable group of road users – those in their teens.

The hard hitting, hour long, theatre-based presentations relayed in graphic detail the effects that fatal road crashes have on the victims, the victims’ families and those who are called upon to sort out the carnage at the scene. The powerful message was delivered at four different venues on 15 occasions in total and drew an audience in excess of 10,000, mainly 16 to18 year old school children.

DriveTech Chairman, Chris Howell, said “DriveTech was proud to sponsor this important event once more as it delivers an important message for this key age group in an uncompromising way. In partnership with other road safety stake-holders we are determined to stick to our objective of reducing death and injury to all road users in the Thames Valley, but particularly stem the tide of casualties amongst teenagers. Let’s hope that Safe Drive Stay Alive goes some way towards creating the responsible drivers, and passengers, of the future.”

Further information about DriveTech’s wide-ranging work in driver education please refer to www.drivetech.co.uk

For further information, members of the media should contact
Steve Johnson on direct line +44 (0)1344 467896, mobile +44 (0)7894 621134 or on steve.johnson@drivetech.co.uk

Editor's Notes

People between the ages of 17 and 24 account for 25% of all deaths on UK roads. In 2007 900 people were injured on Thames Valley roads, with seven per week killed or seriously injured (permanently life-changing).

DriveTech (UK) plc is one of the UK’s leading providers of road risk management, driver assessment and education. We work with organisations whose employees ‘drive for work’ (FleetSafe) and with members of the public, who are offered education as an alternative to prosecution by the police (DriverAware), as well as a totally fresh approach to learning to drive (Advantage).

DriveTech’s vision is ‘working together to eliminate road death and serious injuries’ by providing the most effective and innovative solutions, using education and technology, to minimise risk for all road users.

DriveTech (UK) has won the Institute of Transport Management’s ‘Fleet Award for Driver Training’ in 2001, 2002, 2003 and 2004 and the ‘European Driver Safety Specialist’ award in 2005. In September 2007, it was named the ITM’s ‘UK Driver Training Solutions Specialist’ and in 2008 DriveTech was voted ‘Best Driver Training Company’ in the Green Fleet Awards.

DriveTech is a member of the Parliamentary Advisory Council for Transport Safety, the Association of Car Fleet Operators, the Association of National Driver Improvement Scheme Providers, the DfT’s ‘Driving For Better Business’ campaign and is accredited by both the Driving Standards Agency and City & Guilds.