As technology transforms driving, one challenge remains central to road safety—human behaviour. Despite advances, the majority of road incidents are still due to human error. Nick Butler, Director at Drivetech (part of the AA), emphasises that businesses must focus on driver behaviour to make roads safer.
The Human Factor in Road Incidents
Human error accounts for 95% of road collisions. For those driving for work, the risk is significantly higher—one-third of all road deaths involve someone on the job. Employers have a duty to prioritise driver safety, manage risk and maintain compliance. Pro-actively tackling risky driving behaviour can form part of this. Distractions, stress, and fatigue are major factors in incidents stemming from driver behaviour, impacting not only younger drivers but also experienced ones.
The Role of Technology in Road Safety
Advanced Driver Assistance Systems (ADAS) can reduce incidents significantly, but many drivers struggle to adapt, often turning off these systems. We believe training can ensure drivers understand and effectively use safety technology making our roads safer for all.
Ongoing Driver Training and Wellbeing
Education is key to reducing road incidents. We recommends tailored, ongoing training programs to address specific risks, including those tied to new vehicle technology and electric vehicles. Additionally, driver wellbeing—covering mental and physical health—is crucial. Fatigue and stress contribute to a significant number of road collisions, and we would urge companies to embed wellbeing into their safety culture.
Collaboration is Key
Improving road safety requires a joint effort from employers, policymakers, and safety organisations. Drivetech and the AA advocate for a collaborative approach, including bespoke risk management programs for businesses. Addressing human factors and integrating comprehensive training can play a vital role in reducing road fatalities.
For more insights on improving workplace driver safety, Drivetech and the AA offer a free downloadable yellow paper with guidance on tackling human risks. Visit our downloads page to get started.
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