New products and a new approach at DriveTech as a new management team seeks a “step change” in performance. Gareth Roberts reports.
Driver training is entering the world of virtual reality as one of the country’s biggest risk management companies plots a course for future success.
DriveTech, part of the AA, has a new senior management team, new products under development and a new sector-based approach, after a root and branch review of the business during the past 12 months.
“There’s been quite a lot of change,” admits DriveTech managing director David Wilson.
He’s not wrong. Wilson was brought in to conduct a review of the business in April 2016, having worked on other projects within The AA for the previous two years.
He found a risk management company offering everything from licence checking to CPC driver training. A far cry from its humble beginnings, when former traffic cop Chris Howell launched the business in 1990.
Bought by The AA in 2009, the business quickly...
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