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New products and a new approach for management team

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New products and a new approach at DriveTech as a new management team seeks a “step change” in performance. Gareth Roberts reports.

Driver training is entering the world of virtual reality as one of the country’s biggest risk management companies plots a course for future success. 

DriveTech, part of the AA, has a new senior management team, new products under development and a new sector-based approach, after a root and branch review of the business during the past 12 months.

“There’s been quite a lot of change,” admits DriveTech managing director David Wilson. 

He’s not wrong. Wilson was brought in to conduct a review of the business in April 2016, having worked on other projects within The AA for the previous two years. 

He found a risk management company offering everything from licence checking to CPC driver training. A far cry from its humble beginnings, when former traffic cop Chris Howell launched the business in 1990. 

Bought by The AA in 2009, the business quickly...

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